What is Digital Marketing?
Digital marketing is online marketing through media pages, websites, social apps, etc. Somehow we can say that marketing is through the internet.
Types of Digital Marketing
There are 7 types of Digital marketing :
1. Search Engine Optimization (SEO)
2. Pay-per-click (PPC)
3. Mobile Marketing
4. Email Marketing
5. Content Marketing
6. Social Media Marketing
7. Display Advertising
1. Search Engine Optimization (SEO)
In SEO, we optimize the content on the website and also improve the website structure. By improving the website structure and content, we can rank our website at the top of
SERP.SEO is the primary thing and has an important role in the ranking of any website.
2. Pay-per-click (PPC)
Pay-per-click (PPC) is also a method of Digital marketing, in this method of digital advertising; advertisers pay a fee every time their ads are clicked. PPC is a paid advertising method which brings your website to a higher rank in SERP as the result of the related searches.
3.Mobile Marketing
Using such devices as smartphones and tablets; to promote products, services, or brands to the audience is known as the Mobile Marketing. There are various techniques and strategies in Mobile marketing to promote products, services, or brands all over the audience. In Mobile, Marketing we advertise through mobile apps, mobile websites, mobile messages etc.
4. Email Marketing
Email Marketing is a Digital marketing method in which we engage businesses through email. We can send informational and promotional content through Emails.
Email Marketing is typically used to make product and brand awareness and generate sales.
5. Content Marketing
Content Marketing is the strategy of marketing in which we create relevant content like articles,
podcasts, videos and other media to attract the audience. Example of content marketing includes the media like Newsletters, Podcasts, and videos on social media etc.
6. Social Media Marketing
Social Media Marketing (SMM) is basically the type of marketing in which we do marketing by social media apps and other tools through the internet. The advertisement of anything or content on the social media apps like Facebook, Twitter, and Instagram are simple examples o Social Media Marketing(SMM).
7. Display Marketing
In Display Marketing, we use Videos, Images,
Gifs, Audio, and Text Banners for the advertisement of content and other related things. Usually, we use Square Landscapes and Skyscrapers for Display Marketing.
